A collection of animated logos developed across a range of Cooper Carry projects as part of a focused branding sprint initiative. Each piece explores how motion can extend a brand’s visual identity, translating static marks into simple, purposeful animation.

The work focuses on clarity, timing, and restraint, using motion to support the brand rather than overpower it. Together, the series reflects an iterative process, testing different approaches to movement, pacing, and composition to find solutions that feel consistent and appropriate across a variety of project contexts.